Optima Batteries Announces New Partnership With Mustang Challenge Series
GLENDALE, WIS. (JUNE 10, 2025) – OPTIMA Batteries has announced an exciting new collaboration with the 2025 Ford Performance Mustang Challenge racing series that includes the debut of Tanner Foust’s new Mustang Dark Horse R race car.
The new sponsorship aims to strengthen OPTIMA Batteries’ growing partnership with Ford Performance and underscore OPTIMA’s commitment to innovation and performance. Every Mustang participating in the 2025 Mustang Challenge will be powered by an OPTIMA YELLOWTOP battery, highlighting OPTIMA’s continued efforts to bridge the gap between racing and real-world applications.
This collaboration highlights OPTIMA’s focus on powering performance and possibility – using motorsports at the highest level as a platform to push boundaries in low-voltage energy storage, with insights that inform the battery systems of tomorrow’s vehicles.
“Taking our technology from the racetrack to the real world is what OPTIMA is all about,” said Cam Douglass, director of marketing for OPTIMA Batteries. “Our goal is to continue to test YELLOWTOPs at the highest level of motorsports and take what we learn to perfect our offerings for enthusiasts and daily drivers.”
Among the field competing in the 2025 Mustang Challenge, race fans will find multi-time rally champion and motorsport icon Tanner Foust. He will debut the new OPTIMA emblazoned Mustang Dark Horse R at the Le Mans Invitational and participate in the Mustang Challenge throughout the season, representing OPTIMA Batteries. In addition to seeing him on the racetrack, Foust will also be part of a special one-hour documentary surrounding the Le Mans Invitational.
Fans can follow Tanner Foust and OPTIMA Batteries' social media for the official debut of Foust’s new race car and behind-the-scenes updates at the Le Mans Invitational on June 11-14, 2025.
About OPTIMA® Batteries
OPTIMA high-performance automotive, marine, heavy-duty AGM and lithium batteries are manufactured by Clarios, LLC, the world’s largest manufacturer of automotive batteries. OPTIMA REDTOP, YELLOWTOP and BLUETOP batteries feature state-of-the-art SPIRALCELL TECHNOLOGY. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. OPTIMA ORANGETOP batteries are the newest additions to the legendary line of reliable performance batteries with six sizes available that utilize HYPERCORE LITHIUM technology. This new offering allows for more than 95% of the powersports market to experience the power and performance of OPTIMA Batteries. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of 12V vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit www.optimabatteries.com, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on X, Facebook and Instagram.
About Ford Performance
Ford Performance is based in Dearborn, Michigan. It is responsible for Ford’s performance vehicle development and major racing operations globally, including NASCAR, IMSA, SRO British GT, FIA World Rally Championship, Supercars Championship, World of Outlaws, Ultra4, SCORE-International, FIA Rally-Raid, Formula Drift, NHRA, Rebelle Rally, Thailand Super Series and their latest commitment in Formula 1 with Red Bull Ford Powertrains. Ford Performance also maintains a constantly evolving fleet of electric performance demonstrators to showcase the limits of electrification technology. In addition, the organization also oversees the development of Ford's racing engines, as well as outreach programs with all Ford clubs and Ford enthusiasts. For more information regarding Ford racing's activities, please visit Performance.Ford.com or follow @FordPerformance on Facebook, Instagram, Threads, X, TikTok and YouTube.