Heliar & Átila Abreu: Powering Performance and Possibility on Brazil’s Stock Car Circuit
At Clarios, our commitment to powering performance and possibility shapes every partnership we forge and every advanced low-voltage solution we develop. That spirit now takes the spotlight on Brazil’s premier racetracks as our Heliar brand teams up with Stock Car star and fellow Sorocaba native Átila Abreu for the 2025 season.
For 94 years, Heliar has been the battery of choice for Brazilian automakers, energizing two out of every three vehicles built in the country. This year, Abreu’s car—featuring the unmistakable green-and-white Heliar branding—will compete in twelve rounds of Stock Car racing, culminating in the Super Final at São Paulo’s Interlagos circuit on December 14th.
This sponsorship is all about visibility—connecting the Heliar brand with the passion, speed, and innovation of Brazilian motorsport. It’s a strategic initiative that strengthens our identity as a trusted name in energy storage and deepens our connection with drivers and fans across the country.
The collaboration also extends beyond the Stock Car calendar. Between race weekends, Abreu will headline drift exhibitions in a fully customized Nissan 370Z powered by a Heliar battery—giving fans an up-close look at how our battery solutions deliver real-world performance under high-demand conditions.
“Heliar has always stood by those who seek maximum performance, whether on the streets or the tracks," says Alexandre Schaefer, Head of Marketing & Strategy at Clarios Brazil. “Partnering with Átila Abreu, a driver who represents courage, skill, and passion for motorsport, is a natural and strategic choice for us. It also reinforces our bond with Sorocaba.”
As the 2025 season unfolds, our partnership with Átila Abreu keeps Heliar front and center in Brazil’s motorsport conversation—while our technology takes the spotlight in the drift circuit. It’s all part of how we continue powering performance and possibility for drivers everywhere.