Powering Performance and Possibility
Where innovation meets the world’s most demanding environments
High-performance racing demands relentless energy, instant power delivery, and absolute reliability under punishing stress. Through our industry-leading brand portfolio, Clarios engineers advanced energy solutions designed to power any vehicle need from everyday driving to extreme competition. We partner with elite motorsport events and teams to support competitors, engage communities, and prove our technology where conditions are most brutal.
.jpg?sfvrsn=388575b2_1 "King of the Hammers Polvoorde Truck Racing")
KING OF THE HAMMERS 2026
Extreme off-road terrain turns Johnson Valley into one of the toughest proving grounds in motorsports. Through its presence at King of the Hammers, OPTIMA connects with one of off-road racing’s most passionate communities while demonstrating reliable power in an environment defined by heat, vibration, dust, and endurance.
F.A.T. ICE RACE 2026
From the Alpine ice of Zell am See to the high-altitude snow of Big Sky, the F.A.T. Ice Race brings performance, heritage, and automotive culture together in extreme winter environments. OPTIMA supports vehicles built for cold-weather performance while showcasing dependable power in sub-zero and high-altitude conditions.
NÜRBURGRING 24H 2026
At the legendary “Green Hell,” Nürburgring 24h puts vehicles through one of the world’s toughest endurance racing environments. Clarios and VARTA support Max Kruse Racing while showcasing reliable low-voltage power in a race defined by nonstop electrical demand, intense vibration, and around-the-clock performance.
MUSTANG CHALLENGE LE MANS INVITATIONAL
One of motorsport’s most iconic stages brings Mustang Challenge performance to a global racing audience. Through its partnership with Ford Racing, OPTIMA powers the Mustang Dark Horse R grid and showcases its high-performance battery technology in a competitive racing environment.
Performance Powered by Our Brands
Through OPTIMA, VARTA, and Clarios, our sponsorships connect advanced battery technology with the vehicles, drivers, partners, and communities that depend on reliable power.
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OPTIMA® is the premium, high-performance brand of automotive, marine and commercial batteries worldwide, delivering the long-lasting, unsurpassed performance that today’s automotive professionals and enthusiasts demand.Explore OPTIMA -
With a history of 130+ years of German innovation, VARTA® automotive batteries have set the standard for premium performance in Europe, China, Asia and South America for all types of vehicles.Explore VARTA -
Clarios is a global leader in advanced battery technologies, powering one in three vehicles worldwide with solutions that support safer, smarter, and more sustainable mobility.Explore Clarios
Stories Behind the Performance
Beyond the finish line lies the real impact. Discover the people, veteran initiatives, employee experiences, and engineering moments driving our commitment to excellence on and off the track.
